How to increase brand trust?
One of the key points is transparency. Honest presentation of goods, clear terms of delivery and return, fast support - all this plays an important role. Another powerful tool is social proof. If you have real customer testimonials, video reviews, media mentions, it significantly increases the level of trust. Also, you can't forget about personal approach - for example, e-mail newsletters with useful information, personalized offers and bonus programs. It is very important to be active in social networks and dialog with the audience. People trust brands that don't just sell, but communicate and interact. This article https://www.starleaf.com/blog/tips-for-turning-one-off-e-commerce-customers-into-repeat-buyers/ has useful tips on how to build long-term relationships with customers and make them loyal customers.
I think the most important thing is stability. If a company maintains a high quality of service for a long time, customers themselves begin to trust it. Of course, reviews and social networks also help, but if a business has a bad product or an inconvenient service, no marketing tricks will save it. So the main advice is simply to do your job well, and trust will come with time.